DIA COLOR by L'Oreal Professionnel Paris is a semi-permanent hair color designed for unisex users seeking a hair treatment that delivers a natural, luminous tonal result without compromising hair health. This product stands out as a demi-permanent ammonia-free color, formulated to provide color gently and respectfully, minimizing damage and scalp irritation. Presented in a 60 ml format, it features shade No. 7.32, ideal for those wanting warm tones with golden highlights that enhance hair’s naturalness and shine. The formula includes key ingredients such as Propanediol, which acts as a moisturizing agent and improves color texture, and Sodium Hyaluronate, known for its hydrating and repairing properties, helping to keep hair nourished and flexible during coloring. Thanks to this composition, DIA COLOR not only delivers long-lasting, even color but also promotes softness and hair care after use. Its semi-permanent nature allows greater freedom to experiment with tones without the long-term commitment of permanent dyes, facilitating gradual color changes or updates. The absence of ammonia makes this line a recommended option for sensitive users or those preferring a less aggressive color, while its professional formula and light texture ensure comfortable, even application. In summary, this product offers a balanced solution between hair care and aesthetic results, providing natural color and shine with a respectful approach to the hair fiber.

This product is aimed at both professionals and users seeking professional-quality hair color in an accessible, convenient format.

• Type: Semi-permanent Colourant
• Colour: Nº 7.32
• Characteristics: Ammonia-free
• Gender: Unisex
• Ingredients:
  • Propanediol
  • Sodium hyaluronate
  • Sodium metabisulfite
  • Tetrasodium glutamate diacetate
  • Water (Aqua)
  • Xanthan gum
  • Ascorbic acid
  • Butyrospermum parkii butter / shea butter
  • Coco-glucoside
  • Fragance (parfum)
  • Oleic acid
  • Oleyl alcohol
  • Glycerin
  • Cetearyl alcohol
  • Hydroxyethyl
  • Ethanolamine
• Capacity: 60 ml