The DIA COLOR from L'Oreal Professionnel Paris is a semi-permanent hair color designed for users seeking a subtle, temporary change in hair tone without compromising health or integrity. This product, presented in a 60 ml format, provides an even, natural color in shade No. 7.1, ideal for those wanting an elegant result with ash highlights. Its formula is specially made without ammonia, reducing damage and aggression to the hair during coloring, offering a gentler, fiber-friendly option. To enhance the experience and effects on hair, it includes active ingredients like propanediol, which acts as a moisturizer to maintain hydration, and sodium hyaluronate, known for its hydrating and strengthening properties, helping preserve elasticity and softness after treatment. It is a unisex product, suitable for any gender and hair type needing a temporary look change or to cover minor imperfections without deeply altering the natural base. The demi-permanent DIA COLOR blends smoothly into the hair, adding shine and a natural finish without overloading the fiber, allowing professional application with predictable results aligned with current coloring trends. Its light texture and adjustable coverage enable versatile use both in salons and for personalized touch-ups. In short, this product is a technically advanced solution for those who prefer experimenting with color without sacrificing hair health and quality, reaffirming L’Oreal Professionnel’s commitment to innovative, high-performance formulas.

• Type: Semi-permanent Colourant
• Colour: Nº 7.1
• Characteristics: Ammonia-free
• Gender: Unisex
• Ingredients:
  • Propanediol
  • Sodium hyaluronate
  • Sodium metabisulfite
  • Tetrasodium glutamate diacetate
  • Water (Aqua)
  • Xanthan gum
  • Ascorbic acid
  • Butyrospermum parkii butter / shea butter
  • Coco-glucoside
  • Fragance (parfum)
  • Oleic acid
  • Oleyl alcohol
  • Glycerin
  • Cetearyl alcohol
  • Hydroxyethyl
  • Ethanolamine
• Capacity: 60 ml